The digital media façade was managed, directed, engineered and installed by DCL its success is a tribute to collaboration and visionary excellence. The guitar is visually extended into the sky with rooftop light cannons that mimic the neck of the guitar and project 20,000 feet, becoming the new beacon of South Florida. Outfitted with 30,000 linear feet of programmable LEDs (V-Sticks) provided by SACO, the dynamic 10,000 pixel wide canvas presents light shows with content developed by Montreal-based Float4 using RealMotion servers and programming that allow for generative and sound-responsive animations. Setting the building apart from the night sky is a custom LED media façade that spans the entire 34-story structure and follows the curvature of the electric guitar shape. REVERB is ready to celebrate your favorite bands and concerts, and its climbing the charts at a destination near you. Ten years in the making from design to completion, the $1.5 billion expansion of the existing entertainment complex is an immediate architectural masterpiece and destination revival for travelers. Musical minds of an ageless generation are ready to explore a different place, to feel the beat of life at a different pace. The unprecedented 450-ft-tall, electric guitar shaped hotel is the creative vision of renowned architect Steve Peck of the Las Vegas-based Klai Juba Wald Architecture. Seminole Hard Rock Guitar Hotel Hollywood, Florida
